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Xandr bolsters ANZ leadership team with 3 key appointments


Xandr has introduced three key senior appointments to the group as the corporate expands.

Xandr as we speak introduced three key senior appointments to the group, the primary underneath new ANZ managing director, Nicole Prior, as the corporate eyes enlargement.

Mark Serhan is appointed to the newly created function of economic director, Philip Coetzee turns into affiliate director – product administration, and Archana Ganesh turns into affiliate director – APAC product help lead.

The appointments are a part of a serious enlargement of Xandr’s management group throughout APAC and Prior indicators the corporate’s intention to develop available in the market.

In his function as business director, Mark Serhan will probably be answerable for growing new enterprise relationships throughout Xandr’s broad suite of purchase and sell-side applied sciences. Serhan has been with Xandr since 2020, when he joined the enterprise as a senior account director. He beforehand had senior roles at AOL Platforms as head of writer gross sales and operations platforms and Mi9 as head of operations.

As affiliate director – product administration, Philip Coetzee will work with the Xandr Monetize product group to analysis and develop prototype new options. Coetzee has additionally been with Xandr for a number of years as a senior supervisor and senior affiliate director. He has beforehand labored with Telstra as a senior enterprise specialist.

Archana Ganesh’s promotion comes after her three years as Xandr’s senior supervisor – product help. She joined the enterprise in 2019 from Accenture Australia, the place she was affiliate supervisor and has additionally labored as an engineer at Ellucian. In her new function, she will probably be answerable for equipping and growing the product help group members with expertise to offer the very best technical help and steerage for shoppers on Xandr platform associated points.

“These recent promotions reflect our momentum as advertiser demand grows for programmatic solutions across the industry,” Prior mentioned. “Xandr has invested heavily in its senior leadership team across APAC to ensure it can offer the best service to its growing client base. This is a pivotal time for the business – we’re looking to strengthen our position as the leaders in premium video, particularly on the back of last year’s launch of Xandr Curate. This platform allows data owners and publishers to combine first-party assets to reach qualified inventory and audiences at scale. With the demise of third-party cookies, we’re expecting Xandr Curate to become critical for advertisers and media buyers looking for an effective, multi-platform strategy to reach the right customers.”

Commenting on his promotion, Serhan mentioned he was trying ahead to persevering with to cement Xandr’s place as a pacesetter in premium video.

“I’m delighted to be taking on this new role at such an exciting time for Xandr. The advertising industry is undergoing massive change and we’ve seen a substantial growth in premium video over the past few years. Xandr has established itself as a premium Australian video marketplace and I look forward to continuing to work with brands to enhance their offering.”

Conor McKeown and Taylor Seymour have additionally just lately joined as senior account director and account director respectively. McKeown and Seymour will play an integral function in making certain Xandr’s current company and marketer shopper base proceed to drive outsized returns from their programmatic investments.

Xandr’s development throughout ANZ can also be mirrored within the open roles throughout each business (account director and senior account supervisor) and providers (options consulting and product help) capabilities.

The appointments are efficient instantly.



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