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ThinkNewsBrands partners with REDcycle to embrace circular economy


SupposeNewsManufacturers has partnered with REDcycle forward of Global Recycling Day on March 18, exploring the potential of a round financial system within the media trade.

The announcement:

Ahead of Global Recycling Day on March 18, Australia’s main publishers have created a partnership with REDcycle additional elevating the trade’s inexperienced credentials.

Australia’s favorite newspapers and magazines have totally embraced the round financial system by establishing a partnership with REDcycle.

On behalf of News Corp Australia, Nine, Seven West Media and Are Media, trade organisation SupposeNewsManufacturers has solid the partnership with REDcycle in time for Global Recycling Day on March 18.

It follows figures which present Australia’s publishing trade is among the many greatest on the earth in relation to recycling printed newspapers with two-thirds of all newspapers recycled. Now, due to REDcycle, all parts of the printed product will get a second life with plastic sleeves and wrap being collected by means of REDcycle bins.

REDcycle is a part of the RED Group, a nationwide organisation that developed and applied the REDcycle Program, a restoration initiative for post-consumer tender plastic. The initiative sees Coles, Woolworths and a few of Australia’s best-known manufacturers working collectively to maintain plastic luggage and tender plastic packaging out of landfill.

The partnership between REDcycle and SupposeNewsManufacturers will see the plastic wrap from magazines and newspapers became furnishings for parks and faculties, backyard beds, train tools, purchasing trolleys and an additive to enhance the efficiency of our roads.

REDcycle CEO Elizabeth Kasell stated: “We can all do one thing to assist by recycling our plastics and retaining them out of our rivers, oceans and landfills. It’s simple to drop off plastic wrap for recycling at REDcycle bins in Coles or Woolworths shops.

“Now, with Australia’s major newspaper and magazine publishers on board, we can save even more energy, resources and landfill space as well as potentially reducing litter.”

To thank Australians for his or her recycling efforts so far and encourage additional participation within the REDcycle program, a nationwide promoting marketing campaign rolls out this week throughout newspapers and magazines.

SupposeNewsManufacturers Environment Director Dr Tony Wilkins stated: “Recycling newspaper and journal plastic wrap is a small step that can make a giant distinction. Australia is already a world chief in recycling newspapers, and we are able to simply do extra to recycle our plastics.

“We’re thrilled to partner with REDcycle and to help spread the word through our channels with news brands alone reaching 97 per cent of Aussie adults.”

Source: SupposeNewsManufacturers



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