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Thinkerbell founder Adam Ferrier and IAG CMO Brent Smart launch LiSTNR podcast


Thinkerbell’s founder Adam Ferrier, and IAG’s chief advertising and marketing officer, Brent Smart, have launched a brand new LiSTNR podcast, Black T-Shirts.

Two of Australia’s best-known inventive professionals, Thinkerbell’s Adam Ferrier and IAG Chief Marketing Officer Brent Smart, have come collectively to rejoice creativity in advertising and marketing of their new podcast on LiSTNR, Black T-Shirts.

In every episode, the adland staple black t-shirt carrying duo Ferrier and Smart will go deep on a well-known piece of inventive work, to grasp what it takes to make one thing nice, and in addition whether or not it could cross market analysis, placing it to a spotlight group.

The first episode within the sequence, launching on 22 March, options Claudine Cheever, VP Global Marketing at Amazon, to speak concerning the data-driven firm’s embrace of emotional storytelling.

The second episode, launching on the identical day, options lauded UK inventive Ben Pollitt, Group ECD at AdamandeveDDB. Pollitt is co-creator of the well-known John Lewis Christmas campaigns, arguably essentially the most influential and profitable ongoing inventive marketing campaign of our technology.

Ferrier is a multi-award-winning promoting inventive strategist and founding father of celebrated company Thinkerbell. He can also be a number one client psychologist, and authority on behavioural economics. He is the creator of Stop Listening to the Customer and The Advertising Effect, and an everyday on exhibits similar to Gruen, Sunrise, and The Project.

Smart spent 20 years in companies, main NZ company of the last decade Colenso BBDO and rising to CEO of Saatchi & Saatchi New York. In 2017, he moved shopper facet, turning into CMO at IAG, the place he has taken the NRMA Insurance model from thirty sixth strongest model in Australia to fifth in accordance with Brand Finance, and received the coveted Grand Effie final yr. Smart can also be one of many world’s most creatively awarded CMOs.

Ferrier mentioned of the podcast: “With great creativity often comes a complex personality, with a compelling backstory. We wanted to explore these people and their own relationship with their creativity, their motivations and explore the fundamental question ‘does their creative output really connect at a human level?’”

Smart replied: “I thought we just wanted to share the chats we have over a few beers about creativity with more people.”

SCA CMO, Nikki Clarkson, mentioned: “Black T-shirts is equal parts informative and entertaining, and that makes for a great listen. Creativity is at the heart of everything we do at SCA including in all our marketing endeavours. There are not many podcasts available that cross the divide between business and creativity and this one plays right into that opportunity.”

Black T-shirts’ episodes one and two at the moment are out there on LiSTNR with new episodes dropping every week.



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