The Block’s Keith Schleiger featured in new ASICS campaign to get people moving

ASICS has launched the most recent ‘Live Uplifted’ marketing campaign feautring Keith Schleiger of The Block, encouraging Australians to be lively.

Australia’s favorite foreman, Keith Schleiger of The Block, in the present day heroes ASICS’ newest marketing campaign, Live Uplifted, in a worldwide push to encourage extra individuals to get shifting.

Keith aka ‘The Blockinator’ is kicking off his metal cap boots and slipping on his trainers for his greatest renovation undertaking but – himself. Put by way of his paces, the usually grumpy foreman skilled extra than simply enchancment on his bodily health, his greatest transformation was his thoughts.

Keith underwent a coaching program with ASICS that concerned half-hour of bodily exercise day by day, though he discovered that every one he wanted was quarter-hour of motion for an improved frame of mind. This revelation follows ASICS’ Mind Race current examine that established it takes simply quarter-hour and 9 seconds of train to uplift your temper.

This analysis from ASICS additionally discovered that from 16 nations evaluated, Australia was ranked 12/16 for psychological wellbeing. Australia was additionally stacked within the decrease percentile of bodily exercise charges, ranked 13/16 with on common Australians exercising lower than half-hour per day. The ASICS examine additionally uncovered that Baby Boomers the truth is had been extra lively VS Gen X, Millennials and Gen Z.

From these findings, Keith was motivated to uplift Australians and encourage the nation to make time to maneuver day by day. To decide to his day by day motion follow, Keith has set a health aim to take part within the 5km enjoyable run within the 2022 Run Melbourne occasion in July.

Keith mentioned “As a foreman, it may be straightforward to overlook about shifting your physique in a means that doesn’t contain work. Being in a position to get exterior and transfer for myself in a means that helps each my physique and my thoughts has modified the way in which I strategy health.

“It’s not about being the strongest or most athletic, it’s about uplifting your mind. I want to encourage all Australians to get outside and get moving, it only takes 15 mins and 9 seconds of exercise to turn a foul mood into a smile.”

Mark Brunton, managing director for ASICS Oceania mentioned “ASICS was thrilled to work with Keith Schleiger on the Live Uplifted campaign. Keith exemplifies the many hardworking Aussies that place their work and family responsibilities ahead of taking care of themselves. It’s great to see Keith’s shift in mindset after training with ASICS and the positive impact this had on his mental wellbeing, work and family life.”

The international ASICS Live Uplifted marketing campaign was conceived to encourage individuals world wide to prioritise motion, not only for health, however for psychological well being. Australians have the potential to uplift our temper with solely quarter-hour and 9 seconds of train day by day and ASICS hopes to see this changing into a motion nationwide.


Client: ASICS

General Manager – Marketing: Simone Bushnell

Creative Agency: Lampoon Group

CEO: Josh White

Project Manager: Jessica Telford

Producer & Director: Vanessa Green

Editor: Gene Marsh

Talent & Partnerships Manager: Millie Dawson

Public Relations Manager: Caitlin Hopkins

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