Spark Foundry makes two further key internal moves

Publicis media company Spark Foundry has added to its latest raft of promotions with an extra two key promotions geared toward furthering its funding and digital capabilities.

Effective instantly, Sue-Ellen Osborn has been elevated from her place as group activation director to a brand new position as Sydney head of funding, whereas Greg Cattelain, former nationwide head of programmatic, has stepped into the brand new position of nationwide head of biddable.

Osborn first joined Spark in 2020 following a three and a half 12 months stint at Starcom, along with her expertise additionally extending to a number of roles at Zenith and Initiative. As a part of her new remit, Osborn will head up the company’s activation product in Sydney, main a proactive strategy to funding options, and driving industrial benefit for Spark’s purchasers. She may even be accountable for the event and mentoring of the activation administrators and group administrators within the Sydney market.

Joining the company in 2019 after time spent at Sydney’s Wavemaker and Initiative workplace, Cattelain has intensive company expertise, having additionally labored throughout quite a few businesses in France earlier in his profession. In his new position, Cattelain shall be tasked with bringing collectively Spark Foundry’s programmatic, e-commerce, social and search departments underneath a unified and versatile multi-skilled group.


Spark Foundry CEO, Imogen Hewitt, mentioned: “Spark Foundry has an award-winning activation team, totally integrated, all in house and with end-to-end accountability to our clients. This model affords us the ability to develop activation talent with next generation readiness. Both Sue-Ellen and Greg have proven their ability to strike the perfect balance of craft excellence, future focus, and exceptional leadership. Our agency focusses on how growth translates to opportunity for our people, and as such, I could not be happier that our momentum allows us to make these well-deserved promotions”.

On her promotion, Osborn mentioned: “After working at multiple agencies within Publicis Groupe for over 19 years, I am thrilled to now be working across Spark Sydney’s entire portfolio of clients. I truly enjoy helping brands to connect with their consumers and thrive on creating the innovative and effective media partnerships to make that happen. Spark boasts such an exceptional team of talented, innovative activation specialists and I look forward to collaborating with them, while helping to grow their careers”.

Cattelain added: “I’m thrilled by the opportunity to further contribute to the development of the digital product at Spark and to lead a team of such talented people across our departments. The convergence of search, social and programmatic is strategic to Spark continuing to deliver best-in-class solutions for our clients”.

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