Social enterprise Unlabelled launches with skincare range campaign

Unlabelled, a brand new social enterprise has launched a marketing campaign on their skincare vary, donating the entire organisation’s revenue to charities that assist enhance the psychological well being of Australian youth.

The announcement:

Unlabelled, a brand new social enterprise with a loud and proud vary of hand and physique skincare merchandise, has launched a vibrant marketing campaign encouraging younger Australians to simply ‘be you’.

Developed by award-winning skincare professionals, Anthony McDonough and Chris Glebatsas, who have been impressed by their 18-year-old daughter, and determined to show their backs on profitable company careers to concentrate on serving to future generations as an alternative. Unlabelled goals to assist sort out youth suicide, donating 100% of its income to charities that share its mission to enhance the psychological well being of Australian youth.

Unlabelled has launched to market with a contemporary and daring model marketing campaign, led by Creative Director Nicola Foster. The inventive video exemplifies the free and energetic persona of the Unlabelled model with a various solid, coupled with vibrant, putting visuals and a bespoke soundtrack. The tune was developed in collaboration with singer and songwriter Cheryl Beattie, and her 17-year-old music college pupil Lachie Clue.

Beattie helps a lot of her college students with how one can use music as an outlet for self-expression, with many having confronted adversity all through their lives. Lachie has been working with Cheryl for eight years, and collectively, the pair wrote the tune for the marketing campaign. The lyrics learn as ‘Do you get tired of hiding in the shadows? It’s time to retire your disguise and let your self present. Don’t you realise that you’re greater than you already know. You’re stunning”.

“I see first-hand so many of my students who struggle every day with their identity and the strong feeling of not being acceptable in society. This is why Unlabelled is such an important project. It’s a positive song that we hope reaches out to everyone with the message that they are beautiful and to celebrate being you,” says Cheryl Beattie.


Campaign Team: BIMM

Group Creative Partner: Nicola Foster

BIMM Group Strategy Partner: Adrian Pritchard

Production Company: Positive Ape

Director/Photographer: Chris Tovo

Executive Producer: Jason Byrne

Producer: Allanah Avalon

Campaign Talent: Onella Muralidharan, Dominic Thatill, Jo Pugh, Jake Crawford, Nico Garm, Josh Deane, Marvin (Haozhen Ye), Tokaya Saunders.

Source: Buzz Group

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