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QIC launches integrated fashion campaign led by Australian presenter Brooke Boney


QIC Real Estate has launched a two-month built-in style marketing campaign throughout 5 of its buying centres in Melbourne, Sydney, Canberra and the Gold Coast.

QIC Real Estate has at this time launched its Autumn/Winter 22 style marketing campaign, My Style My Way, encouraging prospects to embrace individuality this season.

Launching throughout 5 of QIC’s largest buying centres in Melbourne, Sydney, Canberra and the Gold Coast, the My Style My Way marketing campaign is predicated on the straightforward premise that style is no matter you need it to be.

Led by Australian journalist and tv presenter, Brooke Boney, the two-month built-in marketing campaign is constructed on the perception that prospects are rediscovering their very own fashion as they navigate a brand new lifestyle.

Bronwyn Cooper, head of selling at QIC Real Estate explains: “Following a challenging two years, customer sentiment has shifted, as people change their priorities and are looking to reconnect, refresh, and experience life’s moments through a new lens. The My Style My Way campaign aims to empower Australians to come together, shop, and celebrate themselves and each other as we head towards a brighter future together.”

“We are excited to partner with three local personalities all renowned for their personal and unique style, and we’re expecting strong interaction and engagement from our customers,” stated Ms Cooper.

Executed by way of a set of inspirational and inclusive digital content material, and a packed calendar of free and ticketed in-centre occasions, the Autumn/Winter marketing campaign additionally options native personalities ex-Australian cricketer Lee Carseldine and health icon Brooke Jowett.

Together with Brooke Boney, they are going to host unique occasions to encourage prospects to embrace their style individuality and supply steerage on their prime appears to be like for the season.

Brooke understands the position style performs in constructing an id and is looking for Australians to embrace their individuality and categorical themselves by way of their fashion.

“My advice is to seek clothes that make you feel confident, because nothing will look better than something you feel good in. It doesn’t matter what the trend is or what the style is, what matters is how you feel in it and how you would wear it,” stated Brooke Boney.

My Style My Way launches on 9 May 2022 throughout QIC’s buying centres together with Robina Town Centre, Castle Towers, Canberra Centre, Eastland, and Pacific Werribee. Customers will have the ability to see Boney, Carseldine and Jowett as they go to key centres through the marketing campaign’s two-month program of occasions.



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