Page not found –

We messed something up. That’s why you’re seeing this page. It’s called a 404 page.

If you have an online business or personal website, your site probably has a page like this, too. But your 404 page doesn’t need to be a dead end for your customers. Instead, you can turn digital lemons into lemonade by making the best out of a bad user experience. Here is some advice on how to craft a user-friendly 404 page.

Make sure people know something went wrong.

This is our bad. You probably clicked a bum link. Our fault, not yours.

An apology means a lot more when a person tries to make things right.

Fix the Problem We just took note of the page you came from and where you were trying to go. Now we can fix our mistake. If you use Google Analytics, here’s how you can get data like this.

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