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Odd Culture Group and Toby’s Estate join Stellar’s client list


Sydney communications company Stellar has acquired a brand new shopper, Odd Culture Group, and reengaged with Toby’s Estate Coffee to launch its new retailer in Chippendale.

James Thorpe, CEO of Odd Culture Group

The announcement:

Stellar, the Sydney-based communications company led by Gabrielle Sigeski and Hayley Cole, is proud to announce it’s now working with Sydney hospitality group, Odd Culture Group, and has been reengaged by Toby’s Estate Coffee to launch its new flagship retailer in Chippendale.

Odd Culture Group, led by proprietor and CEO, James Thorpe, is a new-age chief within the hospitality business with probably the most numerous venues in Sydney led by unimaginable business expertise who’re throwing out the rule e book to create distinctive F&B choices and experiences that push the boundaries. The group, with venues together with Odd Culture Newtown, The Duke of Enmore, The Old Fitzroy Hotel and The Oxford Tavern, has already skilled vital development during the last two years with a number of new tasks on the horizon for this 12 months and past.

James Thorpe, CEO of Odd Culture Group, mentioned: “Our business is in an extreme growth phase and we needed a team with the skill and experience to get the job done well and who we could trust with our brand and message. This is why we have chosen to partner with Stellar to help us drive the group’s expansion forward – we love how they work as an extension of our team and have really taken the time to understand our business. They have already secured incredible results so we can’t wait for what’s to come this year.”

After a extremely seen and profitable launch of Toby’s Estate Not Hot Coffee vary at Bondi Icebergs pool, Stellar has been re-engaged by the espresso roasters to launch their flagship cafe in Chippendale, designed by architects Russell & George, the tremendous modern cafe has been created to provide visitors a peek behind the espresso roasting curtain.

On the brand new shopper wins, Co-Director, Gabrielle Sigelski, mentioned, “Stellar is thrilled to be working with brands and people that do things differently and both Odd Culture Group and Toby’s Estate are exactly that. We have seen incredible success with both clients so far and will continue to apply our strategic lens across the exciting projects that are set to launch in the coming months.”

These two thrilling additions to Stellar’s portfolio cement the company’s standing as one in all Sydney’s finest and most trusted communications companions for hospitality operators.

Odd Culture Group and Toby’s Estate Coffee be a part of a formidable line-up of way of life manufacturers in Stellar’s shopper portfolio together with iconic Sydney eating establishment, Cafe Sydney; May Hospitality’s Manly Wharf Hotel and restaurant, The Tropic; Australia’s main family-owned premium bedding producer and sleep options consultants, A.H. Beard; hair styling model True Me; and wonder and wellness model, Arbonne.

Source: Stellar

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