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NRMA Insurance launches OOH campaign with Bear Meets Eagle On Fire


NRMA has partnered with artistic studio Bear Meets Eagle on Fire to launch its OOH marketing campaign, ‘That one thing’.

The announcement:

NRMA has partnered with artistic studio Bear Meets Eagle On Fire with its first marketing campaign for Single-Item Insurance – a product that lets prospects insure particular person gadgets even in case you don’t have an current house and contents insurance coverage coverage.

Micah Walker, Chief Creative Officer, BMEOF stated “Sometimes the solution to a brief is so simple it just seems to present itself. This was one of those. Once we had the thought ‘That one thing’ it was just about using the scale and negative space of the locations to make it impactful.”

Credits
Client: NRMA Insurance
Agency: Bear Meets Eagle On Fire
Production Company: The Pool Collective
Photographer: Ingvar Kenne
Post / Retouching: Cream
Media: Initiative

Source: Catfish Media



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