‘No better time to be a care worker’, public told in recruitment campaign


he Government has launched a recruitment campaign to fill more than 100,000 empty roles in England’s social care sector.

A TV advert and social media campaign will tell the public “there’s no better time to become a care worker” and encourage them to pursue a career with “variety” and “flexible hours”.

The Department for Health and Social Care (DHSC) said the Made With Care recruitment drive will run for five months.

It said the roles available are “exciting and rewarding”, with almost half a million extra job opportunities in adult social care expected by 2035.

According to Skills for Care, on average 6.8% of adult social care roles were unfilled on any given day in 2020-21 – around 105,000 vacancies.

Vacancies fell during the pandemic but have been rising steadily since May 2021, and are now above pre-pandemic levels.

The workforce body’s latest annual report also found that turnover was high, at 28.5%, equating to approximately 410,000 people leaving over the course of the year.

We need more people who possess the core values this workforce embody so strongly – kindness, compassion and resilience – to look after our friends and family with dignity and respect.

For weeks, providers have warned that they are struggling to provide safe care, and are having to turn away or hand back care packages, due to staffing shortages as people flock to other sectors.

They say issues such as burnout from the last 18 months of the pandemic, low, uncompetitive pay, and the requirement for care home staff to get vaccinated against coronavirus is pushing staff to leave.

The Care Quality Commission said staff are quitting for better paid roles in hospitality and tourism, and warned of a “serious and deteriorating” situation for recruitment and staff retention.

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