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Marty Sheargold in disguise as ‘Rob the dentist’ in latest SCA campaign


Marty Sheargold, host of the Marty Sheargold Show, has appeared in a marketing campaign in parody of ‘Rob the dentist’ Oral B TV advert. The marketing campaign was created in-house at SCA to advertise the Sheargold present on on 105.1 Triple M Melbourne and LiSTNR.

The announcement:

Marty Sheargold, host of the favored Marty Sheargold Show on 105.1 Triple M Melbourne and LiSTNR, parodies the well-known ‘Rob the dentist’ Oral B TV advert in an irreverent new marketing campaign to advertise the present.

Sheargold created the idea for the multi-platform marketing campaign, the place we see a buff ‘radio host’ Marty dealing with a mirror together with his again to the viewers shaving his head. His face can’t be proven to the viewers as a result of “he has a face for radio” however does have an “incredible body” and is a “top bloke”.

At the top of the industrial, the actual Marty Sheargold makes an look.

The marketing campaign will seem in Melbourne in cinemas, 7 BVOD, and through a paid social media marketing campaign to advertise the Marty Sheargold breakfast present on 105.1 Triple M from 6-9am weekdays and on the LiSTNR app.

Sheargold mentioned: “It’s a funny play on the idea of having a ‘great head for radio’ which people have said to me numerous times over the years…which I always passionately disagree with.”

SCA chief advertising and marketing officer, Nikki Clarkson, mentioned: “Triple M has become famous with its audience for its cheeky, irreverent style and the Marty Sheargold ad is no exception. It is a perfect personification of the show and what listeners can expect when they tune in.”

The marketing campaign was produced and directed in-house at SCA.

Source: SCA



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