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Marcus Rashford stars in Aldi festive ad to help hungry at Christmas



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ngland footballer Marcus Rashford MBE is the star of the new Aldi Christmas TV advert and the inspiration for its campaign which will see almost two million meals donated to families this winter.

The advert, which debuted on Thursday, is a new take on A Christmas Carol, starring various cartoon food items.

It follows the Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by the Spirit of Christmas, who is played by long-term Aldi mascot Kevin the Carrot.

Scrooge eventually realises the positive elements of Christmas, and goes around spreading positive goodwill.

During their whistle-stop tour of the joys of Christmas, they encounter Marcus Radishford, which is voiced by the England striker.

Ebanana Scrooge and the Spirit of Christmas

/ Aldi

He said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.

Footballer Marcus Rashford is made an MBE (Member of the Order of the British Empire) by the Duke of Cambridge during an investiture ceremony at Windsor Castle

/ PA

“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”

Sean McGinty, marketing director at Aldi UK, said: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.

“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.



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