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Man of Many the first Australian publisher to partner with IPSOS audience measurement


Men’s lifestyle publication Man of Many – manofmany.com, is the first Australian publisher to sign on with Ipsos, the new exclusive and preferred provider to the national Interactive Advertising Bureau (IAB) for the independent reporting of digital audience measurement data.

Man of Many has continued to provide open access to Google Analytics and other third-party social platforms for its clients.

Scott Purcell, co-founder of Man of Many said: “We’re extremely proud to be the first Australian media company to sign-on with Ipsos for our digital audience measurement. It will allow us to reaffirm our value proposition and provide agencies and advertisers with trusted independent data to make evidence-based investment decisions, as well as supporting one of core values of remaining transparent to both our clients and readers.”

IAB Australia’s appointment of Ipsos will be for an initial period of three-years commencing in Q2 2022 with the launch of Ipsos iris and provisions for extensions.

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Locally Ipsos iris will be built from the ground up in collaboration with IAB Australia to meet the needs of the Australian market.

Along with 41 standard metrics already available, Ipsos will work with IAB Australia to develop new metrics (such as an audience engagement metric) and partner with other data suppliers to provide additional ways for media owners to demonstrate the unique attributes of their properties and help with the commercialisation of their content.

Simon Wake, CEO of Ipsos Australia & NZ said: “We’re proud to first partner with such an innovative and progressive publisher such as Man of Many for their audience measurement. Our solution will provide them with accurate and credible data, as well as providing unrivalled insights for their clients into their reader’s everyday digital behaviours.”

Purcell added: “We’re extremely excited for what’s ahead in 2022 for Man of Many as we continue to improve our client solutions through the Ipsos partnership and expand our client offerings into video, podcasting and events.”



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