Lexus Australia right now appointed Publicis Groupe’s Team One Australia as its new model and retail inventive company, following a aggressive pitch.
Team One is a bespoke company that has been created particularly to service the Lexus account, encompassing accountability for technique, inventive, social media and customer-relationship administration.
Lexus Australia chief govt John Pappas mentioned this vital change coincided with Lexus embarking on a brand new chapter in design and dynamic efficiency plus a good higher give attention to increasing its portfolio of electrified automobiles.
“Team One has clearly demonstrated innovative strategies and plans that will play a defining role in shaping the future of Lexus in Australia as a human-centred brand that delivers a benchmark luxury experience to everyone interested in driving a Lexus,” Pappas mentioned.
“We look forward to them playing an instrumental role in helping to double our sales mix of electrified vehicles to around 80 per cent by 2025 as we evolve Lexus into a brand focused on battery-electric vehicles,” he mentioned.
Michael Rebelo, CEO of Publicis Groupe ANZ, mentioned: “On behalf of the Groupe, we are honoured to be appointed to the Lexus Australia business. It’s an exciting time for one of the world’s most progressive and sustainable luxury car brands. To ensure we bring the best thinking and global connectivity to Lexus, we will be launching our integrated Team One agency into the Australian market. Team One is our global agency that handles Lexus in the US, and operates at the intersection of luxury, data and technology. Through Publicis Groupe’s connected capabilities and talent, our focus will be on finding new ways to engage with consumers through more creative personalised experiences.”
Pappas counseled M&C Saatchi for its vital contribution to Lexus as a trusted accomplice for the previous eight years.
“During their tenure, M&C Saatchi has been closely involved in elevating Lexus as a leading luxury lifestyle brand, and we sincerely thank them for their service and support.”
Lexus Australia will work intently with M&C Saatchi to make sure a respectful transition for each the M&C Saatchi enterprise and its folks.