A bunch of unbiased out-of-home (OOH) suppliers are banding collectively to create an alliance that can provide businesses easy accessibility to a far-reaching community of out of doors belongings, giant format information and native insights.
With 45 cents out of each greenback spent on promoting going to giant format roadside, this new alliance is hoped to offer businesses with a real format specialist.
Launching with three of Australia’s giant format roadside suppliers as founding members, the Alliance Outdoor Media Group can provide a big Eastern Seaboard presence together with static and digital outside belongings.
Agencies could have entry to outside information from every market and obtain high quality strategic temporary responses and a single reserving/billing level.
Omnicom head of OOH and audio partnerships, John Lynch, mentioned: “Our focus is on delivering campaigns that deliver the best results for our clients, and we’re looking forward to seeing how this new alliance of independent providers can help us in achieving those results.”
The founding members of the Alliance Outdoor Media Group embrace goa, EiMedia, and Civic Outdoor.
National gross sales director for Alliance Outdoor Media Group, Daniel McConochie, commented: “We understand and value the important role that agencies play in growing their clients’ businesses through outstanding media campaigns.
“We are eager to bring this unique and impressive collection of assets to the table to provide the reach and impact we know agencies are looking for.”
goa’s joint managing director, Chris Tyquin famous: “The foundation members of this alliance are successful out-of-home companies who specialise in large format roadside billboards.
“We are uniquely positioned to provide not only fantastic assets, but expert advice on how to maximise a client’s investment in large format roadside.
Civic Outdoor CEO, Adam Whitford, said: “Our businesses haven’t been tasked with KPIs or directives from investors or third parties. Our site locations have been selected based on our unparalleled local knowledge on where to find engaged audiences and our businesses have been successful as a result.”
EiMedia’s CEO Kevin Malouf added: “The Alliance Outdoor Media Group is a sensational opportunity to harvest the best local and independent assets into a national outdoor network that is repped and serviced by genuine experts in the outdoor industry. We are excited by the prospect of welcoming more providers into the alliance – so watch this space.”