Hardhat’s founder Dan Monheit and Curiious managing director Michelle Schuberg are confirmed to talk on the Mumbrella Automotive Marketing Summit, returning as a reside occasion in Melbourne in September.
Monheit will current key analysis insights from Hardhat on ‘behavioural bias’ and the way prospects worth, select and keep in mind the experiences they’ve had.
With a lot energy within the automotive advertising business shifting to the shoppers, Monheit seems to be into the character of their unconscious thoughts and the function it performs in boosting gross sales conversion.
Meanwhile, Schuberg will look into methods manufacturers can drive model advocacy with expertise. She means that as extra Australian customers are open to buying automobiles on-line, model loyalty and belief has develop into more and more vital.
With instances research from Curiious the place manufacturers have utilised digital community-building strategies, akin to bespoke VR activations, Schuberg will discover how an immersive expertise aided by expertise may foster direct client advocacy.
Mumbrella Automotive Marketing Summit is about to return on 21 September at Sofitel, Melbourne. More audio system might be introduced within the coming weeks.
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