Pet care company Greencross has brought in former Telstra and Allianz marketing leader Nick Adams as chief customer officer, while former CMO Adriane McDermott debuts her low alcohol spirits brand, Tanica.
McDermott, who put her Tanica proposition on hold to join the Petbarn parent company as CMO in July 2020, left her role in December to pursue the alternative spirits category.
Adams leaves his position as interim CMO at amaysim to join Greencross in her place and has congratulated McDermott on the work she had done to build a talented team, brand and customer platform during her time with the company.
“So, why GreenCross?” Adams said in a post to LinkedIn.
“It will come to you as no surprise that there are more pets than ever before and we increasingly treat them like part of the family – creating an ever growing bond between pet and pet parent. Joining GreenCross is an opportunity to work with the leader in this large and fast growing industry and in the process make the world happier place through the love of pets.”