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Forty rising stars chosen for 2022 Yahoo Academy


Forty of the trade’s prime rising leaders have scored coveted spots in Yahoo’s expertise constructing program. The Yahoo Academy, now in its ninth yr, is the longest operating trade expertise constructing initiative within the nation.

Nominations flooded in from senior leaders in manufacturers, promoting and media companies throughout Australia and New Zealand. The 2022 cohort options expertise from main and indie companies in addition to model entrepreneurs straight, who will obtain unique alternatives to construct their private {and professional} model.

The Yahoo Academy returns as a two day in-person occasion on June 14-15 in Sydney. This yr’s agenda boasts a formidable lineup of native and worldwide audio system together with younger entrepreneur Jack Bloomfield, future of labor writer Rishad Tobaccowala, worldwide model strategist Nicole Hatherley and trade pitch legend, Greg Graham.

In addition to those inspirational speaker classes, the Class of 2022 will bear distinctive model constructing workshops, mentoring, trade networking and a stay pitch-off occasion. Winners of the pitch-off will probably be awarded a once-in-a-lifetime journey to Advertising Week New York this September.

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The Yahoo Academy on-line masterclass sequence, a digital extension of this system that launched to the broader trade in 2020, will proceed later this yr.

On the announcement, Rachel Page, basic supervisor of gross sales at Yahoo ANZ, stated: “Over nearly a decade we’ve fine tuned our program into a winning formula that squeezes the very best out of our industry’s rising talent. Past alumni have gone onto secure top jobs right across the board from MullenLowe to The Brand Agency NZ and Wavemaker. Yahoo Academy has really become a gateway to success for future leaders.

“It’s no secret our industry is currently experiencing a talent crisis. So it’s never been more important for leaders to support and nurture young professionals. Thank you to the leaders who nominated, to all who applied, and congratulations to those that made it into the program. We can’t wait to meet you in person and begin supercharging your brand building journey!”

2022 Yahoo Academy member Joshua Green from Spark Foundry added: “After two years of sitting at home, one of the things that I’m most looking forward to is the opportunity to connect with people in real life again.

“I’m a believer in the idea that diverse thinking comes from diverse thinkers. I see Yahoo Academy as being an extraordinary catalyst for that and it’s ultimately what drove me to apply. I’m really looking forward to hearing different perspectives from right across our sector and getting to know people with skill sets that are totally different to my own.”

Yahoo Academy’s Class of 2022:
● Alice Cattapan, OMD
● Anna Grishaeva, Woolworths
● Anna Natlacen, Havas Media
● Beth Brady, Zenith Media
● Bianca Jones, Starcom
● Briana Masters, MediaCom
● Brittany Meale, OMD
● Byron Parish, OMD
● Carmen Phan, Performics Mercerbell
● Christian Shead, Essence
● Eleana Ward, Dentsu
● Elizabeth Netting, Zenith
● Emily Lo, Bohemia Group
● Emma Bishop, The Brand Agency
● Erin Mendygral, Zenith
● Floriana Deleo, Half Dome
● Galib Hossain, PHD New Zealand
● Grace McNicholas-Lawrence, Mediacom
● Jack Cleaver, Bench
● Jake Devine, MediaCom
● James Turner, Wavemaker
● Jayden Rozsahegyi, Hatched Media
● Joshua Green, Spark Foundry
● Julian Monty, Initiative (IPG)
● Kate Fenton, Dentsu
● Kate Holland, UnLtd
● Keegan Flood, FCB
● Kristy Wainwright, inc. Digital Media
● Laiken Watts, UM
● Linh Nguyen, Wavemaker
● Mehrsa Arefi, Wavemaker NZ
● Millie Coad, PHD Media
● Phoebe Burgess, Enigma Media
● Rebecca Williams, OMD
● Sam Byrne, UM
● Sarah Mushan, Kaimera
● Seerat Singh, UM
● Shahrzad Eftekhar, Mindshare
● Tiadora Martinez, Essence
● Vanessa Metelovski, Initiative



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