Farfetch has announced the launch of its brand new eco-conscious label, created in partnership with New Guards Group. Dubbed There Was One (TWO), Farfetch avails itself this opportunity to contribute to the conscious fashion movement and spread a powerful message to its customers.
Based on purchase history and search insights, Farfetch discovered that its customers sought timeless pieces that would be undoubtful essentials for the everyday wardrobe.
Putting this outlook into material pieces, There Was One offers conscious and certified materials across a collection that will be delivered in minimal recyclable and compostable packaging. The first collection from the brand consists of soft turtleneck sweaters, shirts of neutral colours and classical cut trench coats.
Described as a celebration of modern women and self-style, the brand’s debut campaign features industry darlings like stylist Karen Binns, AnOther Magazine’s fashion director Ellie Grace Cumming and The Gentlewoman’s editor-in-chief Penny Martin, as well as Honey Dijon, Lucinda Chua and Rym Beydoun.
Photography by Katja Rahlwes. There Was One is available exclusively on Farfetch here.