Destination Phillip Island launches ‘Phillip Island 101’ campaign via Hardhat

Destination Phillip Island has launched the marketing campaign, ‘Phillip Island 101’, through impartial inventive company Hardhat who received the account in July final yr following a aggressive pitch.

The announcement:

Destination Phillip Island has launched its largest ever marketing campaign through impartial inventive company Hardhat who received the account in July final yr following a aggressive pitch.

With lockdowns lifted and borders open, the marketing campaign goals to spice up native and interstate vacationer numbers, inviting folks to remain longer and discover extra of the ‘101km2 of amazing’ on provide. The ‘Phillip Island 101’ marketing campaign is dwell throughout social and digital channels together with a refreshed web site; and can quickly be supported with the Island’s new TVC airing initially in NSW.

Kim Storey, General Manager at Destination Phillip Island says, “We’re delighted to be able to share all the reasons why Phillip Island is so special with so many. We’re looking forward to entering this next phase of marketing Phillip Island and seeing tourism on the island thrive again.”

Hardhat Creative Director, Chris Hince provides, “When you think of Phillip Island, penguins and maybe the MotoGP spring to mind. The opportunity here was to highlight the many other amazing things the Island has to offer, conveniently packed into just 101km2. As an Island local myself, promoting this incredible place has been a real passion of mine. I hope people fall in love with it as much as I have.”

Destination Phillip Island is accountable for supporting the long-term viability and sustainability of the tourism financial system of this area. Phillip Island is among the high vacationer locations in Victoria, well-known for its unbelievable wildlife and gorgeous Australian landscapes.

Hardhat was based in 2005 by Dan Monheit and Justin Kabbani. The company, now a workforce of fifty, builds manufacturers by means of a mix of creativity and behavioural insights. Hardhat shoppers embody Superhero, Bega Dairy and Drinks, Victoria University, Steggles, Lilydale, Simply Energy and DocuSign.


Creative Agency – Hardhat

Destination Phillip Island

Kim Storey – General Manager

Arnika Martin – Digital Media and Marketing Coordinator

Production Company – Betty Wants In

Director – Michael Mouritz

DOP – Chas Mackinnon

Producer – Ally Curtis

Executive Producer – Drew Dunlop

Editor/Grade – Mark Smithwick

Casting – Northside Casting

Sound House – Front of House

Source: Hardhat

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