Bohemia Group appoints new head of content

Sophine Roza has been appointed as head of content material at Bohemia, a part of the M&C Saatchi Group AUNZ.

The announcement:

Bohemia, a part of the M&C Saatchi Group AUNZ has appointed Sophine Roza as head of content material. With over a decade of working with each international and native manufacturers together with, The Just Group, Starlight Foundation, Moët Hennessy, IBM, AWS and eBay, Sophine has advanced consumer’s drivers and labored to establish non-drivers utilizing out of field pondering, design-driven methods and difficult the established order from ideation to supply.

“I’m thrilled to be a Bohemian, working alongside some of the best talent in the industry led by a nurturing, and connected leadership team. I am especially looking forward to collaborating with our growing portfolio, media and platform partners with an ‘always on’ mindset, whilst driving and influencing the creative process to inspire and deliver extraordinary work for our clients” says Sophine Roza, head of content material at Bohemia.

In her new position, Sophine will apply her inquisitive nature, ardour for storytelling and deep curiosity within the swift adjustments in know-how and technique to immediate adaptability to create worth for shoppers past the inventive ideas. In the previous yr, Bohemia has loved vital development regardless of the difficult surroundings of COVID-19, having fun with consumer wins together with TikTok, Minderoo, Hire Up, Shift, Eftpos, Fiverr and Chemist 2 U, whereas launching’s “Be on it campaign”.

“We are past thrilled to have Soph be part of the Boho crew. Her infectious vitality, creativity and invaluable expertise will assist bolster our crew and encourage our shoppers. We have an built-in method in our communication disciplines and with Soph now main the crew within the branded content material and social commerce house, we are able to ship an finish to finish answer for our shoppers.’ says Sev Griffiths , common supervisor at Bohemia.

Source: M&C Saatchi

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