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ARN shifts to in-house hybrid model; Brooke Cashell joins as head of PR & comms


Australian Radio Network (ARN) at the moment made a number of adjustments to its PR setup, transferring to an in-house/company hybrid strategy, together with new hires and a brand new company.

The change comes after long-standing PR company accomplice, The Comms Department, determined to step again from ARN after nearly a decade.

Brooke Cashell joins ARN as head of PR & comms to help ARN’s broader advertising and marketing targets by overseeing expertise profiling, reputational administration and daily supply of PR and communications associated work. Cashell has a 25-year profession within the leisure business; most just lately, spending 17 years in varied roles at Foxtel, together with head of publicity, way of life publicity supervisor and senior publicist for the Olympics unit.

Foxtel appointed Alan Tanner as director of communications following the exit of Cashell on the finish of final 12 months. He was with Pulse, a part of Ogilvy PR, for 7+ years.

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Brooke Cashell

A PR coordinator will be part of Cashell within the in-house staff, with this rent at the moment underway.

Cashell will likely be supported by the brand new company, Mango Communications, who have been just lately appointed to handle PR and communications for ARN’s new youth model CADA. Under the brand new construction, Mango will work with Cashell to publicise ARN’s suite of 9 metropolitan radio stations and breakfast exhibits, varied nationwide radio applications, authentic podcast productions and digital audio distribution platform iHeartworkRadio.

Bec Brown (centre), Michael Hickson and The Comms Department staff

The Comms Department made the choice earlier this 12 months to step again from its work with ARN in 2022 to give attention to creating a brand new arm of its enterprise. Throughout its profitable tenure managing the PR and comms for ARN since 2012, The Comms Department has guided ARN via many adjustments, together with rebranding Mix FM to KIIS FM, Classic Hits to Pure Gold, and APN to HT&E.

The Comms Department staff launched iHeartworkRadio, the iHeartPodcast Network, Perth’s 96FM, a number of high-profile exhibits together with The Kyle & Jackie O Show, The Christian O’Connell Show, 3PM Pick Up and lots of others, in addition to just lately saying the Grant Broadcasters acquisition and launching ARN Regional.

Lauren Joyce

ARN’s chief technique & connections officer Lauren Joyce stated: “ARN has been in very safe hands with The Comms Department for nearly a decade. While we’re sad to see them go, we want to thank the whole team for all the incredible work they have delivered over the years.

“Since our partnership began, ARN has grown to become a truly national network of scale as the country’s #1 audio company, the #1 radio network for 19 consecutive surveys and Australia’s reigning podcast network. We wish Bec Brown, Michael Hickson and The Comms Department team well with the exciting new chapter in their business.

“I am excited to welcome Brooke Cashell to the team and know that ARN will continue to deliver world-class stories and more connections that count under her guidance. Brooke is an excellent PR and Comms specialist with more than 25 years of experience in the field after working with three of Australia’s leading media companies, and she will be a fantastic asset.

“I’m also pleased to announce our new agency, Mango Communications, who we appointed based on their proven operational excellence and creative approach to delivering results for their clients. They have already delivered stellar results since helping us to launch CADA earlier this year and I am confident that they will drive continued growth to our audience footprint.

“Brooke and both agencies have been working together over the past two weeks to ensure a seamless transition for the business.”



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