Amazon heads to Westfield London for next ‘4-star’ UK general store


nline retail giant Amazon has boosted its UK physical real estate presence, agreeing to open a shop at the Westfield centre in White City.

The firm’s new ‘4-star’ Westfield London branch, around 5,000 square feet, will sell a range of goods trending on Amazon’s website, covering categories such as books, games and toys.

Customers can also buy goods online and collect orders at the store as soon as the next day. In addition returns can be dropped off there.

Amazon is opening a second ‘4-star’ shop in the UK

/ Amazon

Andy Jones, director at Amazon 4-star UK, said: “Since opening our first Amazon 4-star store in Bluewater, we’ve heard how much customers love to discover new products, test devices, and see what’s trending locally.”

He added that the firm is looking forward to “bringing this exciting and convenient new way of shopping to more customers”.

Kate Orwin, leasing director at landlord Unibail-Rodamco-Westfield, said: : “ ‘Digital Bricks’, the creation of physical stores with technology at the core, is a growth area for our category mix. Our ‘How We Shop – What’s Changed’ research revealed that 89% of Londoners are interested in in-store shopping technology and innovations and we know that our customers are looking for new and exciting retail experiences – this is another example of how we’re delivering that.”

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