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Adrenaline and GoPro announce winner to its creator campaign


Adrenaline and GoPro have introduced the winner to its Best Job marketing campaign, attempting to find one creator to hitch Adrenaline on a 12-month creator contract. The winner is Josh Hickie from the Sunshine Coast.

The announcement:

Adrenaline and GoPro have in the present day introduced the winner of the Best Job marketing campaign, which noticed 30 Australian content material creators vie for the chance to hitch the Adrenaline Crew on a 12 month creator contract price $100,000.

The marketing campaign was launched in March, with a shortlist of 30 creators introduced earlier in April. Josh Hickie from the Sunshine Coast impressed the judging panel with a number of artistic images and punctiliously crafted video edits of him and buddies foil-boarding.

For the $100,000 contract, Josh Hickie will take part in and shoot 12 adventures for Adrenaline, spanning journey, skydiving, climbing, over the course of the following 12 months.

Having linked the 2 manufacturers, Two Palms founder and director, Ed Ringwood stated that the marketing campaign is testomony to the ability of partnerships and the way an concept can develop and evolve with the ability of the correct companions, individuals and merchandise.

“What I really like about this marketing campaign is that it introduced collectively two manufacturers that remember journey and share values of getting individuals expertise, have a good time and dwell within the second. It’s an ideal match by way of a partnership and a pure match for GoPro to amplify and seize the journey and experiences available by way of Adrenaline, stated Ringwood.

Two Palms Media introduced the marketing campaign to life by means of a sequence of full of life and interesting promotional social media edits, customised for each the GoPro and Adrenaline manufacturers. Additionally, Two Palms Media facilitated the creation of a bespoke ‘Best Job in the World’ GoPro Awards web page, and in part one of many marketing campaign, filtered by means of over 1,114 entries over a 4-week interval to slender down the content material for the number of the 30 finalists.

Toni Westlake, model supervisor – Adrenaline stated, “We’re delighted to have worked with GoPro and Two Palms to unearth and support creative talent. Feedback from the campaign has been overwhelmingly positive, and no doubt has inspired many Australians to embrace adventure. We’re looking forward to having Josh join the team and seeing what can be produced in the year to come,” Westlake stated.

Source: Two Palms Media



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